Whether you write blog posts, film videos, host a podcast, or only create a newsletter, you’ll need to have a way to source new content. In this post, I’ll share my top seven ways to source new content. I use them for my business and I share them with my...
Updating your home page is an often missed but oh-so-important element to the maintenance of a website. Your site can start to feel like the same-old online space without home page updates year after year. More importantly, who you target with your business...
Every website I design for a client has been centered around a simple few key points. They all look at how to inspire something specific in the site visitor (from this point on we’ll call them a prospect since anyone on your site is a prospective client). ...
A landing page needs to be simple to navigate, read, and understand. The best ones are light in design, direct in copy, and correctly configured to send your leads to your email marketing list. Read on to learn what you must include in every landing page so it...
Business is constantly changing. You've likely made changes to how or to what you do in your business. If you've been a small business owner in 2020, you've likely had to change, adjust, or all-out pivot your business in order to keep it moving forward during a...
Offering a package of services can help your clients move forward faster, whether it is a self-guided course, a group course, another new way of packaging your services. It can be so exciting to get this ready to share with the world until that moment when you...
Writing your About page can be a doozy of a task, even for writers! Often what makes it so difficult isn’t the subject matter; its more that you’ll have to write about yourself. Before you read on, check out this post on to include in an About page and how it...
When I first start working with clients, they’re often convinced that they need to do a TON of social media posting. In this post, we’ll look at one scary idea they’ve been sold on that’s not true: that implementing the perfect social media schedule will get...
In a previous blog post, I’ve shared how I explain the marketing feedback loop of social media, blogs, and website updates. In this post, I’ll share how to take this loop and make it work for you. If you haven’t read it yet, I suggest checking it out before...
We're going to look at your online home in this post, rather than where you live in your offline world. If you're looking for interior design tips, I'm certainly not the person to ask. 🤣 A successful homepage for any small business needs to sing with a...
When you’re a small business owner, you’re often doing most if not ALL of the jobs that it takes to run your business: from CEO and CFO to customer service, web designer, sales and marketing director, even janitor (for a home office). If you stop to think about...
Your website is where you post most of your services along with so much more to help others get to know you. In this post, we’ll tackle what I share with clients about when to update their services page. First, let’s take it back to how businesses and their...