Hi. I'm Kristina Green.
Nice to meet you!
Yes, that photo is my so-nice-to-meet-you smile. I actually do smile most of the time!
I also work with entrepreneurs to create the websites that speak directly to their ideal clients while showcasing what makes their business unique.
They built their sites (or had a friend do it) when they started their businesses, yet now that starter site seems flat and without the dynamic zest that makes them stand out from the competition.
I give them the sites that fit their unique businesses, connect with their ideal clients, and streamline their marketing.
You’re an entrepreneur who’s built your own business, but your site doesn’t highlight what makes you unique, your incredible business, or the amazing results you get for clients.
You have years of experience in your field. Some would call you an industry expert. You’ve studied under some of the best in your business, making your name well-known to your former competitors.
You feel that your business is perched on the edge of your best year yet, it just needs a little more *something* to take that leap and fly. You’ve tried to follow the advice of marketing gurus before, the ones who showed you just what they did to find success, yet it never works for you. Their templates and downloads look great until you realize that site design and marketing has changed since they blazed their path: following their journey would be outdated with lackluster results.
You’ve at times considered learning how to update your site on your own, yet once you log in to your admin page you realize that it’ll take a long time to learn the intricacies how to move blocks, update your headers, or craft the compelling sales page copy that you need today.
You know there’s amazing, incredible potential to expand your business. You know you just to up your game when it comes to your website and social media.
You feel that with a simple, modern site that your business would pull in the steady stream of clients that you know are waiting for your services. Let me be the first to tell you: you’re right.
I’d love to share with you a little about my journey to becoming a copywriter who loves web design for entrepreneurs.
My story starts in 2000 with an interesting election that showed me what I love about the writing and the media. This was 2000, which was the year of the contested US election between George W. Bush and Al Gore. I was riveted to the news coverage and in particular how the details were covered by our media. It seemed that the media had an impact on the public’s view of the results, and that very few of my peers noticed this impact. I became obsessed with every word, each scene of ballot boxes, the hanging chads, the disputed counties…every detail. I quickly realized that this was where I could tap into my need to write.
By the time I completed my bachelor’s degree in journalism I felt inspired to get into the field and tell the stories of those around me, to share “news” in a way that hit home with readers. I quickly found that writing for a newspaper was far different from telling stories and closer to beating your competitors to print the (gory at times) details of the news, regardless of how the subjects felt about the story. I found that I was not the advocate that I had hoped to become and instead I was viewed as the “bad guy”.
Journalism wasn’t for me.
By this point, I felt a little more like Goldilocks than a successful business person.
So, my next turn on this path lead me away from newspapers and into marketing for charities
I learned to coach spokespeople into public speakers, how to write and design all the marketing materials we’d need for a fundraising event, how to craft copy that resonated with our email list, and how to pull it all together into one complete package.
I built on this new passion for marketing.
In 2006 I heard about a new position at a college as the administrator of their online alumni community (similar to Facebook for their alumni), contributing writer for their magazine, and event planner. It seemed like a dream job that combined my new-found digital marketing skills with my love of running events. I quickly applied, and joined their team not long after.
The job grew to include Facebook in 2008, email marketing, the management of their constituent relationship management systems, enhanced site creation, and content management systems, posting schedules and so much more. It seemed that
I loved watching the real-time engagement statistics of each piece as it went live. Google Analytics, Facebook Analytics, Twitter Analytics (see a pattern forming?); it all spoke to me in excited tones with proof of what worked and didn’t work for each channel.
Building websites became my true passion, and I fell in love with the direct copy and compelling visuals that create a cohesive marketing package.
Then, it all changed.
My department experienced the turnover of several supervisors in a few years, many of whom barely understood the new digital marketing I’d created let alone the demanding schedule I needed to maintain to do it. After explaining it repeatedly to each new supervisor, I realized that they didn’t understand how vital digital marketing had become to our shared audience. I also I’d realized that I could do more than run this set of systems for someone else. In short, I decided to step out of their office and into my own business! (For the details of my “must change” moment, check out this post.)
I’d evolved into someone who wasn’t the usual marketing professional, copywriter or web designer. I was all three. When I realized this, I decided to take the leap into starting True Blue Marketing in 2016, and I’m so happy that I did.
Today, I help entrepreneurs find their way with sites that finally articulate the uniqueness of their business.
I pull together every piece of what I’ve loved to do with True Blue Marketing. I’d created digital marketing and writing for years, now I create sites that propel entrepreneurs into their next-level of their business.
I pride myself on being different from other web designers. I create sites that capture the essence of each business. Instead of jumping into every new site trend, system integration, or web tool, I create what speaks to their specific strengths then translate that into