Categories: Marketing | Copy | Website Design | Systems
Does a website need to have negative copy? If you plan to make sales from the copy on your website, then yes, you do need copy that speaks to the negative side of your ideal clients' experience. But, it doesn't have to bring down the overall message and you can do it...
A strong website is the backbone of any successful online business. But, what defines that strong website? In this post, I'll break down what every website needs to become a strong support for its business. I define a strong website as: Simple Navigation Simple...
Turning your website audience into prospective clients takes several components and at the top of that list is an effective Call to Action. In this post, I'll outline how you create a Call to Action that truly inspires action on the part of your prospects. First,...
SEO is a hot topic. Whether a small business needs a full SEO workup or just the basics is debated in the world of digital marketing. Most companies selling SEO-related services will tell you that it is a must for every size business, from site optimization to monthly...
We want the copy for our business to do so many tasks: warm leads into serious prospects, streamline sales conversations, set realistic expectations with ideal clients, and look fantastic on the website. That's a heavy lift for words on a page. And, like any other...
Whether you're refreshing your website or starting from scratch, you probably have questions like: What platform is best for what I, and my business, need out of a website? For a WordPress website, what plugins do I need so my site is secure? How do I maintain my...
I've heard from so many small business owners who are (in mid-2021) re-evaluating the focus of their business, the type of services they provide to their ideal clients, and how they work with their clients. It's a lot to consider, and the process can be overwhelming....
How do you know when a new marketing strategy is a good fit for your business? In this post, I’ll break down how I help clients wade through the myriad options of new marketing strategies to find which are worth trying and which they should turn down with a firm “no”....
"Is this SEO thing right for my business?" Just as commercials suggest that you ask your doctor if their prescription is right for you, consider asking your SEO specialist if that new SEO option is right for your business. Because here's the thing about SEO that also...
If you're stuck facing a mountain of writing tasks so you can get your website copy up and supporting your business, this post is for you. We'll dive into a few strategies I suggest on how to write the copy that genuinely works for your business and how to get...
"I need SEO help!" Nearly every small business owner brings up SEO and wants to know how to make it work for them. The advice I give fits most small business situations. Wondering if it'll work for you? It just may. The Low-Down on SEO for Small Business...
"What does my website need to have so I can start making sales?" I'm going to break down the answer to this question for you so you're ready to get started with your next sales on your website in a truly automated fashion so you can move from hobby-business to...