If you're stuck facing a mountain of writing tasks so you can get your website copy up and supporting your business, this post is for you. We'll dive into a few strategies I suggest on how to write the copy that genuinely works for your business and how to get...
SEO for Small Business
"I need SEO help!" Nearly every small business owner brings up SEO and wants to know how to make it work for them. The advice I give fits most small business situations. Wondering if it'll work for you? It just may. The Low-Down on SEO for Small Business...
From Site to Sale
"What does my website need to have so I can start making sales?" I'm going to break down the answer to this question for you so you're ready to get started with your next sales on your website in a truly automated fashion so you can move from hobby-business to...
Content to Cement Your Expertise
"How do I convince prospects that I'm the expert they need to work with?" I'm going to dive into this, but before I do, there's something you need to know about how to approach this question that makes all the difference in the result you get: It is not about...
What Do They Want and Need?
Your ideal clients need your services. You know this, but do they? Or, do they *think* they need something else that’s off the mark from what your expertise tells you they need? Often copy follows a straight-forward approach that shows your understanding of...
Create A Marketing System
Marketing that’s true to you often requires creating a system that fit your communication style, business needs, and schedule. How can all of this come together to create authentic marketing that’s sustainable for your business? Frequently, it happens in creating a...
Four Mistakes
I've learned so much from the mistakes of others in my life, from what to do (or not do!) to how I can do things better than those who have failed. In the spirit of learning from the mistakes of others, I'm about to get personal: here are four of the mistakes...
Seven Content Sourcing Secrets
Whether you write blog posts, film videos, host a podcast, or only create a newsletter, you’ll need to have a way to source new content. In this post, I’ll share my top seven ways to source new content. I use them for my business and I share them with my...
Marketing That’s True to You
Most of the time when I meet a new client they bring along many of the misguided messages that they’ve picked up from cookie-cutter marketing gurus. It’s often a mishmash of what’s worked for each “guru” along with some recent marketing trends. Few are a good...
Home Updates
Updating your home page is an often missed but oh-so-important element to the maintenance of a website. Your site can start to feel like the same-old online space without home page updates year after year. More importantly, who you target with your business...
Feel, Know, Do
Every website I design for a client has been centered around a simple few key points. They all look at how to inspire something specific in the site visitor (from this point on we’ll call them a prospect since anyone on your site is a prospective client). ...
Website Prep
You know that you need a website for your business. It needs to have some compelling content, including a quick overview of who you are, what you do, and your services offered. In this post, I’ll share some of the questions I ask my clients as we start creating a...