Revisiting the Feel, Know, Do Method

Revisiting the Feel, Know, Do Method

This post revisits the method I use with clients as an outline of how to create content that suits their site visitors. Whether the page is a blog post, an About page, or holds your signature offer, this method will help you get clarity on how to write copy that...

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Offer Without a Website

Offer Without a Website

If you're unsure how to offer your service without a website, or while you're building your website, this post is for you. Although I help clients build their websites I often find that clients can begin to do the work of their business before their website is live....

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Move Your Business Online

Move Your Business Online

If you've wondered, "What do I need to move my business online?" this post is for you. Starting a business takes a lot of planning and then being in the middle of multiple tasks at once. It can quickly become overwhelming and feel unpredictable. You may find that...

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Domain Naming – Does It Matter?

Domain Naming – Does It Matter?

Stuck on which domain to get for your business? Choosing the right domain for your business can be challenging because there are so many options. I've had this conversation with many people who are just getting started with their online business and wonder whether it...

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What Does My Offer Need So It Sells?

What Does My Offer Need So It Sells?

If you’ve wondered how to share enough details about your services to entice someone to work with you, this post is for you. We’re going to dive into what you absolutely need to include in your sales copy and what’s best left out. I’ve developed some of the following...

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Can I Market to Everyone?

Can I Market to Everyone?

Who are your ideal clients, the people you'd like to work with on every project, in every session, on every day? If you believe that your business can help everyone, that you don't have an ideal client, this post is for you. I'll explain why this type of belief is...

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Your Copy Secret Sauce

Your Copy Secret Sauce

How do you entice prospects to work with you while not giving away what makes your work unique? In this post, I'll share the details you'll want to get into your copy, so you get new clients and what you can keep secret. First, I'd like to share that this is what...

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Do I Need Negative Copy?

Do I Need Negative Copy?

Does a website need to have negative copy? If you plan to make sales from the copy on your website, then yes, you do need copy that speaks to the negative side of your ideal clients' experience. But, it doesn't have to bring down the overall message and you can do it...

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How to Keep Your Audience Engaged on Your Website

How to Keep Your Audience Engaged on Your Website

A strong website is the backbone of any successful online business. But, what defines that strong website? In this post, I'll break down what every website needs to become a strong support for its business. I define a strong website as: Simple Navigation Simple Design...

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How to Create an Effective Call to Action

How to Create an Effective Call to Action

Turning your website audience into prospective clients takes several components and at the top of that list is an effective Call to Action. In this post, I'll outline how you create a Call to Action that truly inspires action on the part of your prospects. First,...

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Start Here: Fresh SEO

Start Here: Fresh SEO

SEO is a hot topic. Whether a small business needs a full SEO workup or just the basics is debated in the world of digital marketing. Most companies selling SEO-related services will tell you that it is a must for every size business, from site optimization to monthly...

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Start Here: Copy Refresh

Start Here: Copy Refresh

We want the copy for our business to do so many tasks: warm leads into serious prospects, streamline sales conversations, set realistic expectations with ideal clients, and look fantastic on the website. That's a heavy lift for words on a page. And, like any other...

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