What if you could tap into ideas that would inspire your ideal clients to work with you? How...
The Process of Creating Copy
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No Heavy Lifts in Introductions
Introductions are intended to share who you help, their problems, and the solutions you provide to...
Where Does The Problem Begin?
If you’ve found your niche you work with a specific type of person to solve a specific problem in...
Please Introduce Yourself
Introductions can feel awkward, especially when they start with “What do you do?” and you know...
Evolve Your Website Copy
Building a business from scratch takes time, focus, and persistence. It can feel like climbing a...
Marketing on a Budget
Building a small business is a challenge at any time but today it can be more difficult than in...
Talking Website Copy
Small business websites need a lot of copy. From an engaging home page to a killer sales page and...
Ideal Client Avatars Are Too Much
Everyone in marketing has talked about ideal client avatars (ICA) at some point. When it comes to...
Here is Your Sign
Do you keep seeing one thing over and over again? If a topic of conversation comes up for you...
No Smoke or Mirrors in Great Copy
Do you have to trick your clients into working with you? Some “experts” in marketing and business...
You Are the Expert You Need
We all ask people for advice from time to time. How often do you take the time to do a gut check...
When Your Copy is All Wrong
How do you know when your copy is wrong for you or your business? There are a few indicators that...