Writing Copy That Sells

Writing copy for your site is a learned skill that improves with practice. If you’ve done any creative writing, in particular in high school, you’ll likely have learned a number of tricks to keep the attention of your reader. Skills like how to vary your...

Top Five Tips For Every Site

Every website is different but they have many elements in common. In this post, I’ll share the top five site tips that I leave with every website client, whether they’re just launching their site, we’ve completed a site revamp, or we’ve worked...

Yoast’s SEO for WordPress Sites

Stuck on how to keep your site SEO-friendly? Feeling like SEO is a seriously bad three-letter word (or acronym)? Yoast’s SEO plugin is an easy way for anyone to work on getting their site a bit more search engine friendly, especially for anyone who’s not...

Gurus and Practitioners

Who would you rather hire to work on a specialized project with you: a guru or a practitioner? It seems that many people want to hire someone who’s already done the same project before, someone how’s proven their skills in a particular area, and knows...

The One Tool to Copy That Connects

This tool is the most important one you’ll need for your business, to write copy for your site, on your blog, and in your social media. It’ll allow you to show your ideal clients that you truly understand them, and it’ll connect with them better than any of the...

How the Letter E Will Help Your Blog Posts

If you’re writing a blog for your business, you’ve likely run into a few struggles. One of which may be trying to find how to keep your readers engaged with your post for long enough to learn something from you. Let the letter E help you format your posts, so you’re...

What a Web Designer Sees On a Site

Ever wondered how a web designer sees sites? Today, I’ll take you behind the scenes so you get a feel for what I look at when I visit a site, and why there’s no need to cringe about getting feedback from a designer. When a designer looks at your website, it’s not to...