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The Process of Creating Copy

The Process of Creating Copy

What if you could tap into ideas that would inspire your ideal clients to work with you? How...

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No Heavy Lifts in Introductions

No Heavy Lifts in Introductions

Introductions are intended to share who you help, their problems, and the solutions you provide to...

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Where Does The Problem Begin?

Where Does The Problem Begin?

If you’ve found your niche you work with a specific type of person to solve a specific problem in...

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Please Introduce Yourself

Please Introduce Yourself

Introductions can feel awkward, especially when they start with “What do you do?” and you know...

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Evolve Your Website Copy

Evolve Your Website Copy

Building a business from scratch takes time, focus, and persistence. It can feel like climbing a...

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Marketing on a Budget

Marketing on a Budget

Building a small business is a challenge at any time but today it can be more difficult than in...

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Talking Website Copy

Talking Website Copy

Small business websites need a lot of copy. From an engaging home page to a killer sales page and...

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Ideal Client Avatars Are Too Much

Ideal Client Avatars Are Too Much

Everyone in marketing has talked about ideal client avatars (ICA) at some point. When it comes to...

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Here is Your Sign

Here is Your Sign

Do you keep seeing one thing over and over again? If a topic of conversation comes up for you...

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No Smoke or Mirrors in Great Copy

No Smoke or Mirrors in Great Copy

Do you have to trick your clients into working with you?  Some “experts” in marketing and business...

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You Are the Expert You Need

You Are the Expert You Need

We all ask people for advice from time to time. How often do you take the time to do a gut check...

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When Your Copy is All Wrong

When Your Copy is All Wrong

How do you know when your copy is wrong for you or your business? There are a few indicators that...

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