When Your Copy is All Wrong

When Your Copy is All Wrong

How do you know when your copy is wrong for you or your business? There are a few indicators that can tell you right away when the words you use for your business are simply all wrong. In this post, I'll share some of the ways to know if copy is not the right fit for...

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Build on Your Good Copy

Build on Your Good Copy

Great copy can open doors for your business, enticing new clients to work with you and inviting acquaintances to refer prospects your way. Every business owner needs great copy for their introductions, taglines, and sales pages. But if you're just starting your...

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Revisiting the Feel, Know, Do Method

Revisiting the Feel, Know, Do Method

This post revisits the method I use with clients as an outline of how to create content that suits their site visitors. Whether the page is a blog post, an About page, or holds your signature offer, this method will help you get clarity on how to write copy that...

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Offer Without a Website

Offer Without a Website

If you're unsure how to offer your service without a website, or while you're building your website, this post is for you. Although I help clients build their websites I often find that clients can begin to do the work of their business before their website is live....

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Move Your Business Online

Move Your Business Online

If you've wondered, "What do I need to move my business online?" this post is for you. Starting a business takes a lot of planning and then being in the middle of multiple tasks at once. It can quickly become overwhelming and feel unpredictable. You may find that...

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Domain Naming – Does It Matter?

Domain Naming – Does It Matter?

Stuck on which domain to get for your business? Choosing the right domain for your business can be challenging because there are so many options. I've had this conversation with many people who are just getting started with their online business and wonder whether it...

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What Does My Offer Need So It Sells?

What Does My Offer Need So It Sells?

If you’ve wondered how to share enough details about your services to entice someone to work with you, this post is for you. We’re going to dive into what you absolutely need to include in your sales copy and what’s best left out. I’ve developed some of the following...

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Can I Market to Everyone?

Can I Market to Everyone?

Who are your ideal clients, the people you'd like to work with on every project, in every session, on every day? If you believe that your business can help everyone, that you don't have an ideal client, this post is for you. I'll explain why this type of belief is...

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Your Copy Secret Sauce

Your Copy Secret Sauce

How do you entice prospects to work with you while not giving away what makes your work unique? In this post, I'll share the details you'll want to get into your copy, so you get new clients and what you can keep secret. First, I'd like to share that this is what...

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Do I Need Negative Copy?

Do I Need Negative Copy?

Does a website need to have negative copy? If you plan to make sales from the copy on your website, then yes, you do need copy that speaks to the negative side of your ideal clients' experience. But, it doesn't have to bring down the overall message and you can do it...

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How to Keep Your Audience Engaged on Your Website

How to Keep Your Audience Engaged on Your Website

A strong website is the backbone of any successful online business. But, what defines that strong website? In this post, I'll break down what every website needs to become a strong support for its business. I define a strong website as: Simple Navigation Simple Design...

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How to Create an Effective Call to Action

How to Create an Effective Call to Action

Turning your website audience into prospective clients takes several components and at the top of that list is an effective Call to Action. In this post, I'll outline how you create a Call to Action that truly inspires action on the part of your prospects. First,...

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