Copy, Maximizing Marketing
Writing copy for your site is a learned skill that improves with practice. If you’ve done any creative writing, in particular in high school, you’ll likely have learned a number of tricks to keep the attention of your reader. Skills like how to vary your...
Maximizing Marketing, Web Design
Stuck on how to keep your site SEO-friendly? Feeling like SEO is a seriously bad three-letter word (or acronym)? Yoast’s SEO plugin is an easy way for anyone to work on getting their site a bit more search engine friendly, especially for anyone who’s not...
Copy, Maximizing Marketing
Someone recently asked me to take a look at her site and share some feedback on how she could improve it. I was happy to do so (see my free five-minute site audits) and was a bit surprised at what I saw on her site. What I noticed was shocking. It wasn’t that...
Copy, Maximizing Marketing
This tool is the most important one you’ll need for your business, to write copy for your site, on your blog, and in your social media. It’ll allow you to show your ideal clients that you truly understand them, and it’ll connect with them better than any of the...
Copy, Maximizing Marketing
If you’re writing a blog for your business, you’ve likely run into a few struggles. One of which may be trying to find how to keep your readers engaged with your post for long enough to learn something from you. Let the letter E help you format your posts, so you’re...
Maximizing Marketing, Web Design
How often should you update your site? This often comes up in conversation after I’ve explained that I create websites…and is usually followed by an explanation about why that person’s site hasn’t been updated in a few years or more....
Copy, Maximizing Marketing, Web Design
Ever wondered how a web designer sees sites? Today, I’ll take you behind the scenes so you get a feel for what I look at when I visit a site, and why there’s no need to cringe about getting feedback from a designer. When a designer looks at your website, it’s not to...
