Categories: Marketing | Copy | Website Design | Systems
Your ideal clients need your services. You know this but do they? Or, do they *think* they need something else that’s off the mark from what your expertise tells you they need? Often copy follows a straight-forward approach that shows your understanding of what your...
Marketing that’s true to you often requires creating a system that fit your communication style, business needs, and schedule. How can all of this come together to create authentic marketing that’s sustainable for your business? Frequently, it happens in creating a...
I've learned so much from the mistakes of others in my life, from what to do (or not do!) to how I can do things better than those who have failed. In the spirit of learning from the mistakes of others, I'm about to get personal: here are four of the mistakes that I...
Whether you write blog posts, film videos, host a podcast, or only create a newsletter, you’ll need to have a way to source new content. In this post, I’ll share my top seven ways to source new content. I use them for my business and I share them with my clients when...
Most of the time when I meet a new client they bring along many of the misguided messages that they’ve picked up from cookie-cutter marketing gurus. It’s often a mishmash of what’s worked for each “guru” along with some recent marketing trends. Few are a good fit for...
Updating your home page is an often missed but oh-so-important element to the maintenance of a website. Your site can start to feel like the same-old online space without home page updates year after year. More importantly, who you target with your business will...
Every website I design for a client has been centered around a simple few key points. They all look at how to inspire something specific in the site visitor (from this point on we’ll call them a prospect since anyone on your site is a prospective client). Anytime...
You know that you need a website for your business. It needs to have some compelling content, including a quick overview of who you are, what you do, and your services offered. In this post, I’ll share some of the questions I ask my clients as we start creating a new...
A landing page needs to be simple to navigate, read, and understand. The best ones are light in design, direct in copy, and correctly configured to send your leads to your email marketing list. Read on to learn what you must include in every landing page so it...
Business is constantly changing. You've likely made changes to how or to what you do in your business. If you've been a small business owner in 2020, you've likely had to change, adjust, or all-out pivot your business in order to keep it moving forward during a...
We’ve all heard about how important goals are to everything: school, athletics, business, life. So, what are your business goals? Now, how will you meet them? In this post, I’ll share how having three clear goals for your business can help you see what choices are...
Every business owner, every day, needs to take small incremental steps toward their goals: long-term and short-term goals. I’ve met so many business owners who are looking for the one or two changes that’ll catapult their business into “success” with more clients and...