Website Prep

You know that you need a website for your business. It needs to have some compelling content, including a quick overview of who you are, what you do, and your services offered.  In this post, I’ll share some of the questions I ask my clients as we start creating a new...

Landing Pages That Convert

A landing page needs to be simple to navigate, read, and understand. The best ones are light in design, direct in copy, and correctly configured to send your leads to your email marketing list.  Read on to learn what you must include in every landing page so it...

Copy Updates

Business is constantly changing. You’ve likely made changes to how or to what you do in your business. If you’ve been a small business owner in 2020, you’ve likely had to change, adjust, or all-out pivot your business in order to keep it moving...

Your Goals

We’ve all heard about how important goals are to everything: school, athletics, business, life. So, what are your business goals?  Now, how will you meet them?  In this post, I’ll share how having three clear goals for your business can help you see what choices are...

Baby Steps

Every business owner, every day, needs to take small incremental steps toward their goals: long-term and short-term goals. I’ve met so many business owners who are looking for the one or two changes that’ll catapult their business into “success” with more clients and...

The Case for Your Own Website

The last few months have thrown many of us for a loop, to say the least. Our businesses have also been thrown off by at least a bit if not by a lot. This often results in changes that we either choose to make or need to make in order to keep our businesses going.  One...

Take the Slow Lane

How is your marketing measuring up to your goals for this year? As we head into June and the halfway point for this year, this is a critical time to take stock of how well you’re progressing toward this year’s goals. Or, if you’re not progressing toward this year’s...

What’s in a Name?

Offering a package of services can help your clients move forward faster, whether it is a self-guided course, a group course, another new way of packaging your services. It can be so exciting to get this ready to share with the world until that moment when you need to...

What Not To Do on Your About Page

Writing your About page can be a doozy of a task, even for writers! Often what makes it so difficult isn’t the subject matter; its more that you’ll have to write about yourself.  Before you read on, check out this post on to include in an About page and how it is a...