Take the Slow Lane

How is your marketing measuring up to your goals for this year? As we head into June and the halfway point for this year, this is a critical time to take stock of how well you’re progressing toward this year’s goals. Or, if you’re not progressing toward this year’s...

What’s in a Name?

Offering a package of services can help your clients move forward faster, whether it is a self-guided course, a group course, another new way of packaging your services. It can be so exciting to get this ready to share with the world until that moment when you need to...

What Not To Do on Your About Page

Writing your About page can be a doozy of a task, even for writers! Often what makes it so difficult isn’t the subject matter; its more that you’ll have to write about yourself.  Before you read on, check out this post on to include in an About page and how it is a...

An Inspiring Home

We’re going to look at your online home in this post, rather than where you live in your offline world. If you’re looking for interior design tips, I’m certainly not the person to ask. 🤣 A successful homepage for any small business needs to...

Writing That Your People Will Actually Read

When you’re a small business owner, you’re often doing most if not ALL of the jobs that it takes to run your business: from CEO and CFO to customer service, web designer, sales and marketing director, even janitor (for a home office). If you stop to think about it, it...