If you're unsure how to offer your service without a website, or while you're building your website, this post is for you. Although I help clients build their websites I often find that clients can begin to do the work of their business before their website is live....
Stuck on which domain to get for your business? Choosing the right domain for your business can be challenging because there are so many options. I've had this conversation with many people who are just getting started with their online business and wonder whether it...
If you’ve wondered how to share enough details about your services to entice someone to work with you, this post is for you. We’re going to dive into what you absolutely need to include in your sales copy and what’s best left out. I’ve developed some of the following...
Who are your ideal clients, the people you'd like to work with on every project, in every session, on every day? If you believe that your business can help everyone, that you don't have an ideal client, this post is for you. I'll explain why this type of belief is...
SEO is a hot topic. Whether a small business needs a full SEO workup or just the basics is debated in the world of digital marketing. Most companies selling SEO-related services will tell you that it is a must for every size business, from site optimization to monthly...
I've heard from so many small business owners who are re-evaluating the focus of their business, the type of services they provide to their ideal clients, and how they work with their clients. It's a lot to consider, and the process can be overwhelming. With this in...
How do you know when a new marketing strategy is a good fit for your business? In this post, I’ll break down how I help clients wade through the myriad options of new marketing strategies to find which are worth trying and which they should turn down with a firm “no”....
"I need SEO help!" Nearly every small business owner brings up SEO and wants to know how to make it work for them. The advice I give fits most small business situations. Wondering if it'll work for you? It just may. The Low-Down on SEO for Small Business...
"How do I convince prospects that I'm the expert they need to work with?" I'm going to dive into this, but before I do, there's something you need to know about how to approach this question that makes all the difference in the result you get: It is not about...
Marketing that’s true to you often requires creating a system that fit your communication style, business needs, and schedule. How can all of this come together to create authentic marketing that’s sustainable for your business? Frequently, it happens in creating a...
I've learned so much from the mistakes of others in my life, from what to do (or not do!) to how I can do things better than those who have failed. In the spirit of learning from the mistakes of others, I'm about to get personal: here are four of the mistakes...
Whether you write blog posts, film videos, host a podcast, or only create a newsletter, you’ll need to have a way to source new content. In this post, I’ll share my top seven ways to source new content. I use them for my business and I share them with my...