Marketing that’s true to you often requires creating a system that fit your communication style, business needs, and schedule. How can all of this come together to create authentic marketing that’s sustainable for your business?
Frequently, it happens in creating a system for your marketing.
A consistent way to create marketing (posts, videos, emails, and other materials) that regularly feed your pool of prospects is to create a system that works for you. Myriad ways to develop marketing content exist, and here are a few ideas to get you thinking of how to make this work for you:
- Do not use someone else’s system! What works for them may not work for you.
- Find what works for you: exercise, then talk out notes while on the road/treadmill/stationary bike, then write it out when you’re at your desk.
- Fit your content style to your style: are you more of a writer, better on video, or audio?
- Be real about what works best for you and your sharing style, then create a system that works for you.
- Make it REPEATABLE! That is the key to finding out if it works for you.
Make It Fit Your Creation Style
Some people need options to suit their mood/needs for the day, opportunities to allow them to explore what inspires them each day. If you’re in this group of content creators, keep a list of options available for yourself that will enable you to pick what’s appealing for a way to create content AND for the type of content you’ll make. This type? Create a list of the ways you love to create content, then the kinds of content you love to create.
Others need to have a set routine, so they know what to do, which could go something like this: get your favorite cuppa (coffee, tea, wine, beer) then sit in your writing spot, create an outline of your main points, add details, then fill it in with specifics, finish with an editing session two days later.
Know your style and make sure you have what you need, whichever it is.
Organizing By Your Style
Find your best times of day for brainstorming versus creating content. You may have different times of the day or the week that are better for you than others, AND they may not be the same for both types of creation. We need both to create that content that markets our business.
Short Bursts vs. Marathon Sessions
Do you get in the zone and stick with a task for an hour or two? Or are you more a short burst of energy type? Knowing how you work naturally and going with that flow will help you accomplish more than working against your tendency.
Embrace your short-bursts of energy with hyperfocus by:
- Using a project management system to track all of the details that come up for you, then check back on it when you’re ready to take action.
- Talk it all out in an audio recording, then have it written up as a transcript by one of the free services available online like Otter.ai or Audioburst.
- Record videos about each topic that you can share with your audience, then schedule them for sharing on your social media. I recommend Buffer, Hootsuite, and Later for this task.
- Talk it out with your team (or send the message to yourself for later) using an app like Voxer.
For each of the above, be sure to circle back to the items for more detail when you’re ready to focus your attention on details rather than big-picture brainstorming sessions.
If you’re able to do a marathon session of an hour, two, or three at once of focused work, here’s how to harness that to meet your goals.
- Plan with a list of items that you can accomplish during your next inspired hour or more. Use this for focused content creation or client-facing work.
- Have a scratch doc open for additional ideas that come to you as you do your marathon session. Write out anything that’s not directly related to the task at hand: from your grocery list, to-do list, holiday shopping…you get the idea.
- Once you complete your list of items for that day, evaluate your energy level. Do you have more in you for that day? If so, keep going! Once you’re on a roll, be sure to get all of that creative goodness out. If you’re feeling done for the day, congratulate yourself on all that you accomplished.
If there’s anything left undone at the end of any marathon session, take note of it quickly, along with any other details that need to be included in the content when you return.
Bookmark this post for when you’re building the systems that work best for your marketing content creation. You may find that you’re getting more accomplished in less time by going with your natural tendencies for content creation!