Marketing Articles

Copy as the Foundation of Marketing

Copy as the Foundation of Marketing

Your ideal client needs to work with you - you know this because you see how much you can help them in your work. Whether you’re coaching someone through a difficult choice in their life, teaching them how to navigate physical limitations, guiding them to a healthier...

read more
The Missing Piece

The Missing Piece

One of the most frustrating parts of building a business is that nagging feeling that something is missing which means you can’t move forward in the business-building process. It can feel like more training, a new certification, or another software subscription will...

read more
Where Does The Problem Begin?

Where Does The Problem Begin?

If you’ve found your niche you work with a specific type of person to solve a specific problem in their lives. Whether personal or professional, simple or complex, it is what you do. After you’ve worked in this niche for an amount of time you’ll learn exactly what is...

read more
Please Introduce Yourself

Please Introduce Yourself

Introductions can feel awkward, especially when they start with “What do you do?” and you know your answer will inevitably be long-winded. Not to mention that you know they’ll lose interest before you’ve finished sharing it. An introduction is something that so many...

read more
Evolve Your Website Copy

Evolve Your Website Copy

Building a business from scratch takes time, focus, and persistence. It can feel like climbing a mountain of tasks without sight of the peak!  What is often missed in this business-building process is the idea that building a business is not a one-time shot for some...

read more
Marketing on a Budget

Marketing on a Budget

Building a small business is a challenge at any time but today it can be more difficult than in recent years. One of the biggest challenges for new businesses is how to attract new clients and how to encourage them to continue to work with you past that first...

read more
Ideal Client Avatars Are Too Much

Ideal Client Avatars Are Too Much

Everyone in marketing has talked about ideal client avatars (ICA) at some point. When it comes to the exhaustive details of avatars, some simply amount to tedious work that does not advance marketing.  Here is what does work for ideal client avatars along with how far...

read more
No Smoke or Mirrors in Great Copy

No Smoke or Mirrors in Great Copy

Do you have to trick your clients into working with you?  Some “experts” in marketing and business building loudly preach that this is the best way to quickly fill your client roster and start making money. In reality, it is not only unnecessary but it could crash and...

read more
You Are the Expert You Need

You Are the Expert You Need

We all ask people for advice from time to time. How often do you take the time to do a gut check to see if that advice is the correct answer for you?  Just as you might when you hear advice for your personal life, you will also need to do a gut check on the copy...

read more
When Your Copy is All Wrong

When Your Copy is All Wrong

How do you know when your copy is wrong for you or your business? There are a few indicators that can tell you right away when the words you use for your business are simply all wrong. In this post, I'll share some of the ways to know if copy is not the right fit for...

read more
Build on Your Good Copy

Build on Your Good Copy

Great copy can open doors for your business, enticing new clients to work with you and inviting acquaintances to refer prospects your way. Every business owner needs great copy for their introductions, taglines, and sales pages. But if you're just starting your...

read more
Revisiting the Feel, Know, Do Method

Revisiting the Feel, Know, Do Method

This post revisits the method I use with clients as an outline of how to create content that suits their site visitors. Whether the page is a blog post, an About page, or holds your signature offer, this method will help you get clarity on how to write copy that...

read more