Most of the time when I meet a new client they bring along many of the misguided messages that they’ve picked up from cookie-cutter marketing gurus. It’s often a mishmash of what’s worked for each “guru” along with some recent marketing trends. Few are a good...
You know that you need a website for your business. It needs to have some compelling content, including a quick overview of who you are, what you do, and your services offered. In this post, I’ll share some of the questions I ask my clients as we start creating a...
We’ve all heard about how important goals are to everything: school, athletics, business, life. So, what are your business goals? Now, how will you meet them? In this post, I’ll share how having three clear goals for your business can help you see what...
Every business owner, every day, needs to take small incremental steps toward their goals: long-term and short-term goals. I’ve met so many business owners who are looking for the one or two changes that’ll catapult their business into “success” with more...
How is your marketing measuring up to your goals for this year? As we head into June and the halfway point for this year, this is a critical time to take stock of how well you’re progressing toward this year’s goals. Or, if you’re not progressing toward this...
Offering a package of services can help your clients move forward faster, whether it is a self-guided course, a group course, another new way of packaging your services. It can be so exciting to get this ready to share with the world until that moment when you...
Writing your About page can be a doozy of a task, even for writers! Often what makes it so difficult isn’t the subject matter; its more that you’ll have to write about yourself. Before you read on, check out this post on to include in an About page and how it...
When I first start working with clients, they’re often convinced that they need to do a TON of social media posting. In this post, we’ll look at one scary idea they’ve been sold on that’s not true: that implementing the perfect social media schedule will get...
In a previous blog post, I’ve shared how I explain the marketing feedback loop of social media, blogs, and website updates. In this post, I’ll share how to take this loop and make it work for you. If you haven’t read it yet, I suggest checking it out before...
We're going to look at your online home in this post, rather than where you live in your offline world. If you're looking for interior design tips, I'm certainly not the person to ask. 🤣 A successful homepage for any small business needs to sing with a...
When you’re a small business owner, you’re often doing most if not ALL of the jobs that it takes to run your business: from CEO and CFO to customer service, web designer, sales and marketing director, even janitor (for a home office). If you stop to think about...
Your about page may seem like the last place you’ll be able to sell your services, but selling on the about page is something that I recommend to EVERY business owner. A site's about page is one of the most important pages on your website. If you’re a one or...