If you've wondered, "What do I need to move my business online?" this post is for you. Starting a business takes a lot of planning and then being in the middle of multiple tasks at once. It can quickly become overwhelming and feel unpredictable. You may find that...
Stuck on which domain to get for your business? Choosing the right domain for your business can be challenging because there are so many options. I've had this conversation with many people who are just getting started with their online business and wonder whether it...
A strong website is the backbone of any successful online business. But, what defines that strong website? In this post, I'll break down what every website needs to become a strong support for its business. I define a strong website as: Simple Navigation Simple Design...
Whether you're refreshing your website or starting from scratch, you probably have questions like: What platform is best for what I, and my business, need out of a website? For a WordPress website, what plugins do I need so my site is secure? How do I maintain my...
"Is this SEO thing right for my business?" Just as commercials suggest that you ask your doctor if their prescription is right for you, consider asking your SEO specialist if that new SEO option is right for your business. Because here's the thing about SEO that also...
If you're stuck facing a mountain of writing tasks so you can get your website copy up and supporting your business, this post is for you. We'll dive into a few strategies I suggest on how to write the copy that genuinely works for your business and how to get...
"I need SEO help!" Nearly every small business owner brings up SEO and wants to know how to make it work for them. The advice I give fits most small business situations. Wondering if it'll work for you? It just may. The Low-Down on SEO for Small Business...
Your ideal clients need your services. You know this, but do they? Or, do they *think* they need something else that’s off the mark from what your expertise tells you they need? Often copy follows a straight-forward approach that shows your understanding of...
Updating your home page is an often missed but oh-so-important element to the maintenance of a website. Your site can start to feel like the same-old online space without home page updates year after year. More importantly, who you target with your business...
You know that you need a website for your business. It needs to have some compelling content, including a quick overview of who you are, what you do, and your services offered. In this post, I’ll share some of the questions I ask my clients as we start creating a...
A landing page needs to be simple to navigate, read, and understand. The best ones are light in design, direct in copy, and correctly configured to send your leads to your email marketing list. Read on to learn what you must include in every landing page so it...
The last few months have thrown many of us for a loop, to say the least. Our businesses have also been thrown off by at least a bit if not by a lot. This often results in changes that we either choose to make or need to make in order to keep our businesses...