The last few months have thrown many of us for a loop, to say the least. Our businesses have also been thrown off by at least a bit if not by a lot. This often results in changes that we either choose to make or need to make in order to keep our businesses going.
One of the changes my new clients ask for most often is a new website or a reworked version of their current site. I strongly encourage a website for every business for a few reasons which seem to have become more important as of the last few months.
With your own website, you’ll have control over:
- What you share for content
- When you share content
- What you keep live on your site
- How you share your content: audio, video, written blog
Most importantly, your voice won’t be censored by anyone else whether that’s an editor who manages another site or the censors who may comb a social media platform.
In short: on your website, you get to choose what you share and how you share it.
Isn’t Social Media Enough?
I’ve met a few business owners who started their business and online presence only with social media. Eventually, everyone I’ve talked with has found the need to create a website for their business.
On your own site, you can get into the nitty-gritty formatting and copy details that you simply do not have space for on the standard social media platforms. Here are a few of the powerful ways your website can help sell your business:
- Create comprehensive offers with details that will truly appeal to your niche of ideal clients
- Create the content that you want, how you want it, when you want it
- Keep the content on your site as long you want it there
- Have control over the look of your site
- Have control over the navigation of your site
- Have control over the number of pages and how they’re structured on your site
- Have control over how you collect information from prospects
- Have control over how you present yourself
Building up a business with an online presence that includes a live website builds business credibility from the get-go.
From taking a business online to building up an existing online presence, I’ve heard from so many business owners who feel that their sites aren’t quite what their businesses need. Many of them are on the right track with what they’ll need for their businesses to continue to be solvent.
Researching Your New Website
If you’re considering a website for your business, check out this blog post outlining my three top platforms for successful sites: Wix, Squarespace, WordPress.
If you already have social media accounts up and running, here’s how they can work with your website to get you more clients: Getting More Clients with Social Media and Your Website.
Finally, here’s how you can create an effective marketing loop with your blog, social media accounts, and your website: The Digital Marketing Feedback Loop.