Writing copy for your site is a learned skill that improves with practice. If you've done any creative writing, in particular in high school, you'll likely have learned a number of tricks to keep the attention of your reader. Skills like how to vary your word...
Stuck on how to keep your site SEO-friendly? Feeling like SEO is a seriously bad three-letter word (or acronym)? Yoast's SEO plugin is an easy way for anyone to work on getting their site a bit more search engine friendly, especially for anyone who's not quite...
Someone recently asked me to take a look at their site and share some feedback on how they could improve it. I was happy to do so and was a bit surprised at what I saw on their site. What I noticed was shocking. It wasn't that the design was out of date....
Who would you rather hire to work on a specialized project with you: a guru or a practitioner? It seems that many people want to hire someone who's already done the same project before, someone who's proven their skills in a particular area, and knows exactly...
This tool is the most important one you’ll need for your business, to write copy for your site, on your blog, and on your social media. It’ll allow you to show your ideal clients that you truly understand them, and it’ll connect with them better than any of the...
If you’re writing a blog for your business, you’ve likely run into a few struggles. One of which may be trying to find how to keep your readers engaged with your post for long enough to learn something from you. Let the letter E help you format your posts, so...
How often should you update your site? This often comes up in conversation after I've explained that I create websites...and is usually followed by an explanation about why that person's site hasn't been updated in a few years or more. Here's the thing with...
Ever wondered how a web designer sees sites? Today, I’ll take you behind the scenes so you get a feel for what I look at when I visit a site, and why there’s no need to cringe about getting feedback from a designer. When a designer looks at your website, it’s...
You may have seen the photo that's been posted on social media of a fallen tree that continued to bloom. Did it seem similar to your journey as an entrepreneur? I noticed this tree on my run yesterday and it impressed me much more than the one that I've seen shared on...
Once you've set up your website, registered your domain and set up hosting of your site, your next concern may be how to set up your professional email address. You may also feel like this isn't an important step in setting yourself up in your business. Ignore...
You're building your excellent business (your dream business!), and you've gotten to that point where you need to bring in some software...and there are tons of choices. In fact, there are far too many choices when it comes down to email marketing, building...
If you're writing your own content for your blog, social media, website, and email marketing, you've got a lot on your to-do list! As many entrepreneurs do when building a business, the list seems to go on and on. So how can you be sure that your writing comes...