Your about page may seem like the last place you’ll be able to sell your services, but selling on the about page is something that I recommend to EVERY business owner. A site's about page is one of the most important pages on your website. If you’re a one or...
Writing copy for your site is a learned skill that improves with practice. If you've done any creative writing, in particular in high school, you'll likely have learned a number of tricks to keep the attention of your reader. Skills like how to vary your word...
Someone recently asked me to take a look at their site and share some feedback on how they could improve it. I was happy to do so and was a bit surprised at what I saw on their site. What I noticed was shocking. It wasn't that the design was out of date....
This tool is the most important one you’ll need for your business, to write copy for your site, on your blog, and on your social media. It’ll allow you to show your ideal clients that you truly understand them, and it’ll connect with them better than any of the...
If you’re writing a blog for your business, you’ve likely run into a few struggles. One of which may be trying to find how to keep your readers engaged with your post for long enough to learn something from you. Let the letter E help you format your posts, so...
Ever wondered how a web designer sees sites? Today, I’ll take you behind the scenes so you get a feel for what I look at when I visit a site, and why there’s no need to cringe about getting feedback from a designer. When a designer looks at your website, it’s...
Blog posts that get responses from readers can come from that one brilliant post that inspires others with some lucky points...but it doesn't need to be that way. The secret to creating a blog post that encourages your readers AND keeps them on the page AND...
You're working on a blog, a website, or social media (maybe all three?) and you're not sure if they're all necessary for your business. Let's talk about how each one can help you keep in touch with your ideal clients. I call this the Online Marketing Feedback Loop,...
If you're writing your own content for your blog, social media, website, and email marketing, you've got a lot on your to-do list! As many entrepreneurs do when building a business, the list seems to go on and on. So how can you be sure that your writing comes...
So, you've been thinking about starting a blog for your business? Great! What do you have ready for your first post? (If you're hearing crickets, read on! If you're not...ok, still read on!) The idea of starting a blog can seem intimidating and rightfully so!...
"Be yourself. Everyone else is already taken." -Oscar Wilde This is one of my favorite quotes that apply to sharing about yourself and your business. It is often attributed to Oscar Wilde, but it sounds like it could have been said by Mark Twain. No matter who...