How do you know when your copy is wrong for you or your business? There are a few indicators that can tell you right away when the words you use for your business are simply all wrong. In this post, I'll share some of the ways to know if copy is not the right fit for...
Great copy can open doors for your business, enticing new clients to work with you and inviting acquaintances to refer prospects your way. Every business owner needs great copy for their introductions, taglines, and sales pages. But if you're just starting your...
This post revisits the method I use with clients as an outline of how to create content that suits their site visitors. Whether the page is a blog post, an About page, or holds your signature offer, this method will help you get clarity on how to write copy that...
If you’ve wondered how to share enough details about your services to entice someone to work with you, this post is for you. We’re going to dive into what you absolutely need to include in your sales copy and what’s best left out. I’ve developed some of the following...
Who are your ideal clients, the people you'd like to work with on every project, in every session, on every day? If you believe that your business can help everyone, that you don't have an ideal client, this post is for you. I'll explain why this type of belief is...
How do you entice prospects to work with you while not giving away what makes your work unique? In this post, I'll share the details you'll want to get into your copy, so you get new clients and what you can keep secret. First, I'd like to share that this is what...
Does a website need to have negative copy? If you plan to make sales from the copy on your website, then yes, you do need copy that speaks to the negative side of your ideal clients' experience. But, it doesn't have to bring down the overall message and you can do it...
A strong website is the backbone of any successful online business. But, what defines that strong website? In this post, I'll break down what every website needs to become a strong support for its business. I define a strong website as: Simple Navigation Simple Design...
Turning your website audience into prospective clients takes several components and at the top of that list is an effective Call to Action. In this post, I'll outline how you create a Call to Action that truly inspires action on the part of your prospects. First,...
We want the copy for our business to do so many tasks: warm leads into serious prospects, streamline sales conversations, set realistic expectations with ideal clients, and look fantastic on the website. That's a heavy lift for words on a page. And, like any other...
"How do I convince prospects that I'm the expert they need to work with?" I'm going to dive into this, but before I do, there's something you need to know about how to approach this question that makes all the difference in the result you get: It is not about...
Your ideal clients need your services. You know this, but do they? Or, do they *think* they need something else that’s off the mark from what your expertise tells you they need? Often copy follows a straight-forward approach that shows your understanding of...