What Do They Want and Need?
Your ideal clients need your services. You know this, but do they? Or, do they *think* they need something else that’s off the mark from what your expertise tells you they need? Often copy follows a straight-forward approach that shows your understanding of...
Seven Content Sourcing Secrets
Whether you write blog posts, film videos, host a podcast, or only create a newsletter, you’ll need to have a way to source new content. In this post, I’ll share my top seven ways to source new content. I use them for my business and I share them with my...
Home Updates
Updating your home page is an often missed but oh-so-important element to the maintenance of a website. Your site can start to feel like the same-old online space without home page updates year after year. More importantly, who you target with your business...
Feel, Know, Do
Every website I design for a client has been centered around a simple few key points. They all look at how to inspire something specific in the site visitor (from this point on we’ll call them a prospect since anyone on your site is a prospective client). ...