Copy, Maximizing Marketing
In a previous blog post, I’ve shared how I explain the marketing feedback loop of social media, blogs, and website updates. In this post, I’ll share how to take this loop and make it work for you. If you haven’t read it yet, I suggest checking it out before reading...
Copy, Maximizing Marketing, Web Design
We’re going to look at your online home in this post, rather than where you live in your offline world. If you’re looking for interior design tips, I’m certainly not the person to ask. 🤣 A successful homepage for any small business needs to...
Copy, Maximizing Marketing
When you’re a small business owner, you’re often doing most if not ALL of the jobs that it takes to run your business: from CEO and CFO to customer service, web designer, sales and marketing director, even janitor (for a home office). If you stop to think about it, it...
Copy, Maximizing Marketing
Your about page may seem like the last place you’ll be able to sell your services, but selling on the about page is something that I recommend to EVERY business owner. A site’s about page is one of the most important pages on your website. If you’re a one or two...
Copy, Maximizing Marketing
Writing copy for your site is a learned skill that improves with practice. If you’ve done any creative writing, in particular in high school, you’ll likely have learned a number of tricks to keep the attention of your reader. Skills like how to vary your...
