Copy, Maximizing Marketing
Your about page may seem like the last place you’ll be able to sell your services, but selling on the about page is something that I recommend to EVERY business owner. A site’s about page is one of the most important pages on your website. If you’re a one or two...
Copy, Maximizing Marketing
Writing copy for your site is a learned skill that improves with practice. If you’ve done any creative writing, in particular in high school, you’ll likely have learned a number of tricks to keep the attention of your reader. Skills like how to vary your...
Copy, Maximizing Marketing
Someone recently asked me to take a look at her site and share some feedback on how she could improve it. I was happy to do so (see my free five-minute site audits) and was a bit surprised at what I saw on her site. What I noticed was shocking. It wasn’t that...
Copy, Maximizing Marketing
This tool is the most important one you’ll need for your business, to write copy for your site, on your blog, and in your social media. It’ll allow you to show your ideal clients that you truly understand them, and it’ll connect with them better than any of the...
Copy, Maximizing Marketing
If you’re writing a blog for your business, you’ve likely run into a few struggles. One of which may be trying to find how to keep your readers engaged with your post for long enough to learn something from you. Let the letter E help you format your posts, so you’re...
