Your ideal client needs to work with you - you know this because you see how much you can help them in your work. Whether you’re coaching someone through a difficult choice in their life, teaching them how to navigate physical limitations, guiding them to a healthier...
One of the most frustrating parts of building a business is that nagging feeling that something is missing which means you can’t move forward in the business-building process. It can feel like more training, a new certification, or another software subscription will...
What if you could tap into ideas that would inspire your ideal clients to work with you? How simple would it be to market your business without the step of convincing people that you are the expert they need to get what they want? You may think it sounds like...
Introductions are intended to share who you help, their problems, and the solutions you provide to those problems. If that feels like a lot to ask of a few sentences, I agree! It takes some focused time and practice to create an introduction that hits just right onto...
If you’ve found your niche you work with a specific type of person to solve a specific problem in their lives. Whether personal or professional, simple or complex, it is what you do. After you’ve worked in this niche for an amount of time you’ll learn exactly what is...
Introductions can feel awkward, especially when they start with “What do you do?” and you know your answer will inevitably be long-winded. Not to mention that you know they’ll lose interest before you’ve finished sharing it. An introduction is something that so many...
Building a business from scratch takes time, focus, and persistence. It can feel like climbing a mountain of tasks without sight of the peak! What is often missed in this business-building process is the idea that building a business is not a one-time shot for some...
Small business websites need a lot of copy. From an engaging home page to a killer sales page and the soft sales page that is a successful about page and more, a website that works for your business takes a lot of thought and writing. With this mountain of copy that...
Everyone in marketing has talked about ideal client avatars (ICA) at some point. When it comes to the exhaustive details of avatars, some simply amount to tedious work that does not advance marketing. Here is what does work for ideal client avatars along with how far...
Do you keep seeing one thing over and over again? If a topic of conversation comes up for you again and again with different people in other places, you might want to consider if it is simply a coincidence or a sign worth thinking about a bit more. It could be a sign...
Do you have to trick your clients into working with you? Some “experts” in marketing and business building loudly preach that this is the best way to quickly fill your client roster and start making money. In reality, it is not only unnecessary but it could crash and...
We all ask people for advice from time to time. How often do you take the time to do a gut check to see if that advice is the correct answer for you? Just as you might when you hear advice for your personal life, you will also need to do a gut check on the copy...