Copy Articles

What Does My Offer Need So It Sells?

What Does My Offer Need So It Sells?

If you’ve wondered how to share enough details about your services to entice someone to work with you, this post is for you. We’re going to dive into what you absolutely need to include in your sales copy and what’s best left out. I’ve developed some of the following...

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Can I Market to Everyone?

Can I Market to Everyone?

Who are your ideal clients, the people you'd like to work with on every project, in every session, on every day? If you believe that your business can help everyone, that you don't have an ideal client, this post is for you. I'll explain why this type of belief is...

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Your Copy Secret Sauce

Your Copy Secret Sauce

How do you entice prospects to work with you while not giving away what makes your work unique? In this post, I'll share the details you'll want to get into your copy, so you get new clients and what you can keep secret. First, I'd like to share that this is what...

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Do I Need Negative Copy?

Do I Need Negative Copy?

Does a website need to have negative copy? If you plan to make sales from the copy on your website, then yes, you do need copy that speaks to the negative side of your ideal clients' experience. But, it doesn't have to bring down the overall message and you can do it...

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How to Keep Your Audience Engaged on Your Website

How to Keep Your Audience Engaged on Your Website

A strong website is the backbone of any successful online business. But, what defines that strong website? In this post, I'll break down what every website needs to become a strong support for its business. I define a strong website as: Simple Navigation Simple Design...

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How to Create an Effective Call to Action

How to Create an Effective Call to Action

Turning your website audience into prospective clients takes several components and at the top of that list is an effective Call to Action. In this post, I'll outline how you create a Call to Action that truly inspires action on the part of your prospects. First,...

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Start Here: Copy Refresh

Start Here: Copy Refresh

We want the copy for our business to do so many tasks: warm leads into serious prospects, streamline sales conversations, set realistic expectations with ideal clients, and look fantastic on the website. That's a heavy lift for words on a page. And, like any other...

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Content to Cement Your Expertise

Content to Cement Your Expertise

"How do I convince prospects that I'm the expert they need to work with?" I'm going to dive into this, but before I do, there's something you need to know about how to approach this question that makes all the difference in the result you get: It is not about...

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What Do They Want and Need?

What Do They Want and Need?

  Your ideal clients need your services. You know this, but do they? Or, do they *think* they need something else that’s off the mark from what your expertise tells you they need?  Often copy follows a straight-forward approach that shows your understanding of...

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Seven Content Sourcing Secrets

Seven Content Sourcing Secrets

​   Whether you write blog posts, film videos, host a podcast, or only create a newsletter, you’ll need to have a way to source new content.  In this post, I’ll share my top seven ways to source new content. I use them for my business and I share them with my...

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Home Updates

Home Updates

  Updating your home page is an often missed but oh-so-important element to the maintenance of a website. Your site can start to feel like the same-old online space without home page updates year after year. More importantly, who you target with your business...

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Feel, Know, Do

Feel, Know, Do

  Every website I design for a client has been centered around a simple few key points. They all look at how to inspire something specific in the site visitor (from this point on we’ll call them a prospect since anyone on your site is a prospective client). ...

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