Sell On Your About Page

Your about page may seem like the last place you’ll be able to sell your services, but selling on the about page is something that I recommend to EVERY business owner. A site’s about page is one of the most important pages on your website. If you’re a one or two...

Writing Copy That Sells

Writing copy for your site is a learned skill that improves with practice. If you’ve done any creative writing, in particular in high school, you’ll likely have learned a number of tricks to keep the attention of your reader. Skills like how to vary your...

The One Tool to Copy That Connects

This tool is the most important one you’ll need for your business, to write copy for your site, on your blog, and in your social media. It’ll allow you to show your ideal clients that you truly understand them, and it’ll connect with them better than any of the...

How the Letter E Will Help Your Blog Posts

If you’re writing a blog for your business, you’ve likely run into a few struggles. One of which may be trying to find how to keep your readers engaged with your post for long enough to learn something from you. Let the letter E help you format your posts, so you’re...

What a Web Designer Sees On a Site

Ever wondered how a web designer sees sites? Today, I’ll take you behind the scenes so you get a feel for what I look at when I visit a site, and why there’s no need to cringe about getting feedback from a designer. When a designer looks at your website, it’s not to...