An Inspiring Home

We’re going to look at your online home in this post, rather than where you live in your offline world. If you’re looking for interior design tips, I’m certainly not the person to ask. 🤣 A successful homepage for any small business needs to...

Writing That Your People Will Actually Read

When you’re a small business owner, you’re often doing most if not ALL of the jobs that it takes to run your business: from CEO and CFO to customer service, web designer, sales and marketing director, even janitor (for a home office). If you stop to think about it, it...

When to Update Your Services Page

Your website is where you post most of your services along with so much more to help others get to know you. In this post, we’ll tackle what I share with clients about when to update their services page. First, let’s take it back to how businesses and their websites...

Sell on Your About Page

Your about page may seem like the last place you’ll be able to sell your services, but selling on the about page is something that I recommend to EVERY business owner. A site’s about page is one of the most important pages on your website. If you’re a one or two...

Writing Copy That Sells

Writing copy for your site is a learned skill that improves with practice. If you’ve done any creative writing, in particular in high school, you’ll likely have learned a number of tricks to keep the attention of your reader. Skills like how to vary your...