Your ideal client needs to work with you - you know this because you see how much you can help them in your work. Whether you’re coaching someone through a difficult choice in their life, teaching them how to navigate physical limitations, guiding them to a healthier...
One of the most frustrating parts of building a business is that nagging feeling that something is missing which means you can’t move forward in the business-building process. It can feel like more training, a new certification, or another software subscription will...
If you’ve found your niche you work with a specific type of person to solve a specific problem in their lives. Whether personal or professional, simple or complex, it is what you do. After you’ve worked in this niche for an amount of time you’ll learn exactly what is...
Introductions can feel awkward, especially when they start with “What do you do?” and you know your answer will inevitably be long-winded. Not to mention that you know they’ll lose interest before you’ve finished sharing it. An introduction is something that so many...
Building a business from scratch takes time, focus, and persistence. It can feel like climbing a mountain of tasks without sight of the peak! What is often missed in this business-building process is the idea that building a business is not a one-time shot for some...
Building a small business is a challenge at any time but today it can be more difficult than in recent years. One of the biggest challenges for new businesses is how to attract new clients and how to encourage them to continue to work with you past that first...
Everyone in marketing has talked about ideal client avatars (ICA) at some point. When it comes to the exhaustive details of avatars, some simply amount to tedious work that does not advance marketing. Here is what does work for ideal client avatars along with how far...
Do you have to trick your clients into working with you? Some “experts” in marketing and business building loudly preach that this is the best way to quickly fill your client roster and start making money. In reality, it is not only unnecessary but it could crash and...
We all ask people for advice from time to time. How often do you take the time to do a gut check to see if that advice is the correct answer for you? Just as you might when you hear advice for your personal life, you will also need to do a gut check on the copy...
How do you know when your copy is wrong for you or your business? There are a few indicators that can tell you right away when the words you use for your business are simply all wrong. In this post, I'll share some of the ways to know if copy is not the right fit for...
Great copy can open doors for your business, enticing new clients to work with you and inviting acquaintances to refer prospects your way. Every business owner needs great copy for their introductions, taglines, and sales pages. But if you're just starting your...
This post revisits the method I use with clients as an outline of how to create content that suits their site visitors. Whether the page is a blog post, an About page, or holds your signature offer, this method will help you get clarity on how to write copy that...