Your ideal client needs to work with you - you know this because you see how much you can help...
Copy as the Foundation of Marketing
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The Missing Piece
One of the most frustrating parts of building a business is that nagging feeling that something is...
The Process of Creating Copy
What if you could tap into ideas that would inspire your ideal clients to work with you? How...
No Heavy Lifts in Introductions
Introductions are intended to share who you help, their problems, and the solutions you provide to...
Where Does The Problem Begin?
If you’ve found your niche you work with a specific type of person to solve a specific problem in...
Please Introduce Yourself
Introductions can feel awkward, especially when they start with “What do you do?” and you know...
Evolve Your Website Copy
Building a business from scratch takes time, focus, and persistence. It can feel like climbing a...
Marketing on a Budget
Building a small business is a challenge at any time but today it can be more difficult than in...
Talking Website Copy
Small business websites need a lot of copy. From an engaging home page to a killer sales page and...
Ideal Client Avatars Are Too Much
Everyone in marketing has talked about ideal client avatars (ICA) at some point. When it comes to...
Here is Your Sign
Do you keep seeing one thing over and over again? If a topic of conversation comes up for you...
No Smoke or Mirrors in Great Copy
Do you have to trick your clients into working with you? Some “experts” in marketing and business...