Building a small business is a challenge at any time but today it can be more difficult than in recent years. One of the biggest challenges for new businesses is how to attract new clients and how to encourage them to continue to work with you past that first...
I've heard from so many small business owners who are re-evaluating the focus of their business, the type of services they provide to their ideal clients, and how they work with their clients. It's a lot to consider, and the process can be overwhelming. With this in...
"What does my website need to have so I can start making sales?" I'm going to break down the answer to this question for you so you're ready to get started with your next sales on your website in a truly automated fashion so you can move from hobby-business to...
You know that you need a website for your business. It needs to have some compelling content, including a quick overview of who you are, what you do, and your services offered. In this post, I’ll share some of the questions I ask my clients as we start creating a...
Once you've set up your website, registered your domain and set up hosting of your site, your next concern may be how to set up your professional email address. You may also feel like this isn't an important step in setting yourself up in your business. Ignore...
You're building your excellent business (your dream business!), and you've gotten to that point where you need to bring in some software...and there are tons of choices. In fact, there are far too many choices when it comes down to email marketing, building...
So, you're starting a site and you feel torn between whether to choose Wix, Squarespace or WordPress? Although there are many other platforms available, this is the set of three options that I am asked about most often. I'll outline the pros and cons of each...
Do you have a website for your business? Good. Do you know who's visiting that site, where they're located, what browser they're using, which devices they use, and what pages they're reading on your site? No? Let's look at how Google Analytics can get you some...