If you’ve been in business for a while, you probably have a pretty good idea of what makes someone your ideal client; from their profession to how they see their current problems, you’ve found how to weed out those you want to work with and those you don’t.
I help clients zero-in on those ideal clients and then refine their marketing to keep that pipeline fo ideal clients coming in. In this post, I’ll share with you why I move the tasks of 1) building out a website and 2) creating the right social media profiles to the top of the list for my clients 90% of the time.
In the Beginning
To start this fact-finding project, take an in-depth look at how your ideal clients find you and what they do to discover if you’re the right fit for them. Look back over what you’ve heard from your ideal clients about how they’ve found you: are they doing research on your business before they reach out to you?
Which option looks the most like what you’ve heard from your ideal clients (those you’d love to work with every day at every meeting) before they follow up by email, direct message, phone call?
- Get to know you in person
- Get to know you in person, then go to your website and social media profiles
- Find you by your social media profiles, then check out your website
- Find you by your social media profiles
In my experience, I’ve found that most are doing options 2-4 before contacting small businesses. With this in mind, how important is it to your business to create a solid website and social media profiles?
If they’ve both moved up a notch or two on your marketing to-do list, read on.
Where to Start: Web
Building out a website can feel like climbing a mountain with the need to master the technical pieces of setting it up along with writing the copy. If you’re just getting started, here are a few other posts to help you along the way:
- Wix, Squarespace, or WordPress?
- What a Web Designer Sees On a Site
- Peak SEO…Don’t Do It! (And What to do Instead)
Be sure to check out my other resources in blog posts here within the Web Design category.
Where to Start: Social
Managing social media can be tricky, let alone creating consistent posts that engage your ideal clients. When I introduce this to my clients, I always encourage a few things:
- Add new profiles one at a time to see if each is the right fit for your business and your ideal clients. Learn more with my free guide How to Find the Right Social Media
- Add more posts to your schedule slowly to see how often your business needs to post in order to see a return on your time investment. See how to schedule them efficiently in this post: Schedule Social Media
- Be kind to yourself and your expectation of what you’ll be able to manage long-term. Social media is something your business likely needs but it isn’t the be-all, end-all. See a full breakdown of this concept in this post: Social Media is Not a Silver Bullet
Finding the right balance with social media for you, your business, and your ideal clients will take some trial and error but the reward of knowing what you need to do to bring in your ideal clients is incredible.
More reading on how to pull this all together for your unique business: