Maximizing Marketing Articles

Domain Naming – Does It Matter?

Domain Naming – Does It Matter?

Stuck on which domain to get for your business? Choosing the right domain for your business can be challenging because there are so many options. I've had this conversation with many people who are just getting started with their online business and wonder whether it...

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What Does My Offer Need So It Sells?

What Does My Offer Need So It Sells?

If you’ve wondered how to share enough details about your services to entice someone to work with you, this post is for you. We’re going to dive into what you absolutely need to include in your sales copy and what’s best left out. I’ve developed some of the following...

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Can I Market to Everyone?

Can I Market to Everyone?

Who are your ideal clients, the people you'd like to work with on every project, in every session, on every day? If you believe that your business can help everyone, that you don't have an ideal client, this post is for you. I'll explain why this type of belief is...

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Start Here: Fresh SEO

Start Here: Fresh SEO

SEO is a hot topic. Whether a small business needs a full SEO workup or just the basics is debated in the world of digital marketing. Most companies selling SEO-related services will tell you that it is a must for every size business, from site optimization to monthly...

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Start Here: New Business Direction

Start Here: New Business Direction

I've heard from so many small business owners who are (in mid-2021) re-evaluating the focus of their business, the type of services they provide to their ideal clients, and how they work with their clients. It's a lot to consider, and the process can be overwhelming....

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How to Know if it’s “Good Marketing” for Your Business

How to Know if it’s “Good Marketing” for Your Business

How do you know when a new marketing strategy is a good fit for your business? In this post, I’ll break down how I help clients wade through the myriad options of new marketing strategies to find which are worth trying and which they should turn down with a firm “no”....

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SEO for Small Business

SEO for Small Business

  "I need SEO help!" Nearly every small business owner brings up SEO and wants to know how to make it work for them. The advice I give fits most small business situations. Wondering if it'll work for you? It just may.   The Low-Down on SEO for Small Business...

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Content to Cement Your Expertise

Content to Cement Your Expertise

"How do I convince prospects that I'm the expert they need to work with?" I'm going to dive into this, but before I do, there's something you need to know about how to approach this question that makes all the difference in the result you get: It is not about...

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Create A Marketing System

Create A Marketing System

​ Marketing that’s true to you often requires creating a system that fit your communication style, business needs, and schedule. How can all of this come together to create authentic marketing that’s sustainable for your business?  Frequently, it happens in creating a...

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Four Mistakes

Four Mistakes

  I've learned so much from the mistakes of others in my life, from what to do (or not do!) to how I can do things better than those who have failed. In the spirit of learning from the mistakes of others, I'm about to get personal: here are four of the mistakes...

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Seven Content Sourcing Secrets

Seven Content Sourcing Secrets

​   Whether you write blog posts, film videos, host a podcast, or only create a newsletter, you’ll need to have a way to source new content.  In this post, I’ll share my top seven ways to source new content. I use them for my business and I share them with my...

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Marketing That’s True to You

Marketing That’s True to You

  Most of the time when I meet a new client they bring along many of the misguided messages that they’ve picked up from cookie-cutter marketing gurus. It’s often a mishmash of what’s worked for each “guru” along with some recent marketing trends. Few are a good...

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