Maximizing Marketing Articles

How to Know if it’s “Good Marketing” for Your Business

How to Know if it’s “Good Marketing” for Your Business

How do you know when a new marketing strategy is a good fit for your business? In this post, I’ll break down how I help clients wade through the myriad options of new marketing strategies to find which are worth trying and which they should turn down with a firm “no”....

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SEO for Small Business

SEO for Small Business

  "I need SEO help!" Nearly every small business owner brings up SEO and wants to know how to make it work for them. The advice I give fits most small business situations. Wondering if it'll work for you? It just may.   The Low-Down on SEO for Small Business...

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Content to Cement Your Expertise

Content to Cement Your Expertise

"How do I convince prospects that I'm the expert they need to work with?" I'm going to dive into this, but before I do, there's something you need to know about how to approach this question that makes all the difference in the result you get: It is not about...

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Create A Marketing System

Create A Marketing System

​ Marketing that’s true to you often requires creating a system that fit your communication style, business needs, and schedule. How can all of this come together to create authentic marketing that’s sustainable for your business?  Frequently, it happens in creating a...

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Four Mistakes

Four Mistakes

  I've learned so much from the mistakes of others in my life, from what to do (or not do!) to how I can do things better than those who have failed. In the spirit of learning from the mistakes of others, I'm about to get personal: here are four of the mistakes...

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Seven Content Sourcing Secrets

Seven Content Sourcing Secrets

​   Whether you write blog posts, film videos, host a podcast, or only create a newsletter, you’ll need to have a way to source new content.  In this post, I’ll share my top seven ways to source new content. I use them for my business and I share them with my...

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Marketing That’s True to You

Marketing That’s True to You

  Most of the time when I meet a new client they bring along many of the misguided messages that they’ve picked up from cookie-cutter marketing gurus. It’s often a mishmash of what’s worked for each “guru” along with some recent marketing trends. Few are a good...

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Website Prep

Website Prep

​ You know that you need a website for your business. It needs to have some compelling content, including a quick overview of who you are, what you do, and your services offered.  In this post, I’ll share some of the questions I ask my clients as we start creating a...

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Your Goals

Your Goals

  We’ve all heard about how important goals are to everything: school, athletics, business, life. So, what are your business goals?  Now, how will you meet them?  In this post, I’ll share how having three clear goals for your business can help you see what...

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Baby Steps

Baby Steps

  Every business owner, every day, needs to take small incremental steps toward their goals: long-term and short-term goals. I’ve met so many business owners who are looking for the one or two changes that’ll catapult their business into “success” with more...

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Take the Slow Lane

Take the Slow Lane

  How is your marketing measuring up to your goals for this year? As we head into June and the halfway point for this year, this is a critical time to take stock of how well you’re progressing toward this year’s goals. Or, if you’re not progressing toward this...

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Getting More Clients with Social Media and Your Website

Getting More Clients with Social Media and Your Website

  If you’ve been in business for a while, you probably have a pretty good idea of what makes someone your ideal client; from their profession to how they see their current problems, you’ve found how to weed out those you want to work with and those you don’t.  I...

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