Sell On Your About Page

Your about page may seem like the last place you’ll be able to sell your services, but selling on the about page is something that I recommend to EVERY business owner. A site’s about page is one of the most important pages on your website. If you’re a one or two...

Writing Copy That Sells

Writing copy for your site is a learned skill that improves with practice. If you’ve done any creative writing, in particular in high school, you’ll likely have learned a number of tricks to keep the attention of your reader. Skills like how to vary your...

Yoast’s SEO for WordPress Sites

Stuck on how to keep your site SEO-friendly? Feeling like SEO is a seriously bad three-letter word (or acronym)? Yoast’s SEO plugin is an easy way for anyone to work on getting their site a bit more search engine friendly, especially for anyone who’s not...

Gurus and Practitioners

Who would you rather hire to work on a specialized project with you: a guru or a practitioner? It seems that many people want to hire someone who’s already done the same project before, someone how’s proven their skills in a particular area, and knows...

The One Tool to Copy That Connects

This tool is the most important one you’ll need for your business, to write copy for your site, on your blog, and in your social media. It’ll allow you to show your ideal clients that you truly understand them, and it’ll connect with them better than any of the...