Categories: Marketing | Copy | Website Design | Systems

From Site to Sale

From Site to Sale

"What does my website need to have so I can start making sales?" I'm going to break down the answer to this question for you so you're ready to get started with your next sales on your website in a truly automated fashion so you can move from hobby-business to...

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Content to Cement Your Expertise

Content to Cement Your Expertise

"How do I convince prospects that I'm the expert they need to work with?" I'm going to dive into this, but before I do, there's something you need to know about how to approach this question that makes all the difference in the result you get: It is not about...

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What Do They Want and Need?

What Do They Want and Need?

  Your ideal clients need your services. You know this, but do they? Or, do they *think* they need something else that’s off the mark from what your expertise tells you they need?  Often copy follows a straight-forward approach that shows your understanding of...

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Create A Marketing System

Create A Marketing System

​ Marketing that’s true to you often requires creating a system that fit your communication style, business needs, and schedule. How can all of this come together to create authentic marketing that’s sustainable for your business?  Frequently, it happens in creating a...

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Four Mistakes

Four Mistakes

  I've learned so much from the mistakes of others in my life, from what to do (or not do!) to how I can do things better than those who have failed. In the spirit of learning from the mistakes of others, I'm about to get personal: here are four of the mistakes...

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Seven Content Sourcing Secrets

Seven Content Sourcing Secrets

​   Whether you write blog posts, film videos, host a podcast, or only create a newsletter, you’ll need to have a way to source new content.  In this post, I’ll share my top seven ways to source new content. I use them for my business and I share them with my...

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Marketing That’s True to You

Marketing That’s True to You

  Most of the time when I meet a new client they bring along many of the misguided messages that they’ve picked up from cookie-cutter marketing gurus. It’s often a mishmash of what’s worked for each “guru” along with some recent marketing trends. Few are a good...

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Home Updates

Home Updates

  Updating your home page is an often missed but oh-so-important element to the maintenance of a website. Your site can start to feel like the same-old online space without home page updates year after year. More importantly, who you target with your business...

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Feel, Know, Do

Feel, Know, Do

  Every website I design for a client has been centered around a simple few key points. They all look at how to inspire something specific in the site visitor (from this point on we’ll call them a prospect since anyone on your site is a prospective client). ...

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Website Prep

Website Prep

​ You know that you need a website for your business. It needs to have some compelling content, including a quick overview of who you are, what you do, and your services offered.  In this post, I’ll share some of the questions I ask my clients as we start creating a...

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Landing Pages That Convert

Landing Pages That Convert

  A landing page needs to be simple to navigate, read, and understand. The best ones are light in design, direct in copy, and correctly configured to send your leads to your email marketing list.  Read on to learn what you must include in every landing page so it...

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Copy Updates

Copy Updates

  Business is constantly changing. You've likely made changes to how or to what you do in your business. If you've been a small business owner in 2020, you've likely had to change, adjust, or all-out pivot your business in order to keep it moving forward during a...

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