Web Design Articles

Start Here: Fresh SEO

SEO is a hot topic. Whether a small business needs a full SEO workup or just the basics is debated in the world of digital marketing. Most companies selling SEO-related services will tell you that it is a must for every size business, from site optimization to monthly...

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Start Here: Copy Refresh

We want the copy for our business to do so many tasks: warm leads into serious prospects, streamline sales conversations, set realistic expectations with ideal clients, and look fantastic on the website. That's a heavy lift for words on a page. And, like any other...

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Start Here: Fresh Website Design

Whether you're refreshing your website or starting from scratch, you probably have questions like: What platform is best for what I, and my business, need out of a website? For a WordPress website, what plugins do I need so my site is secure? How do I maintain my...

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Start Here: New Business Direction

I've heard from so many small business owners who are (in mid-2021) re-evaluating the focus of their business, the type of services they provide to their ideal clients, and how they work with their clients. It's a lot to consider, and the process can be overwhelming....

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Is This SEO Right for Me?

Is This SEO Right for Me?

"Is this SEO thing right for my business?" Just as commercials suggest that you ask your doctor if their prescription is right for you, consider asking your SEO specialist if that new SEO option is right for your business. Because here's the thing about SEO that also...

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Writing Copy in Stages

Writing Copy in Stages

  If you're stuck facing a mountain of writing tasks so you can get your website copy up and supporting your business, this post is for you.  We'll dive into a few strategies I suggest on how to write the copy that genuinely works for your business and how to get...

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SEO for Small Business

SEO for Small Business

  "I need SEO help!" Nearly every small business owner brings up SEO and wants to know how to make it work for them. The advice I give fits most small business situations. Wondering if it'll work for you? It just may.   The Low-Down on SEO for Small Business...

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What Do They Want and Need?

What Do They Want and Need?

  Your ideal clients need your services. You know this, but do they? Or, do they *think* they need something else that’s off the mark from what your expertise tells you they need?  Often copy follows a straight-forward approach that shows your understanding of...

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Home Updates

Home Updates

  Updating your home page is an often missed but oh-so-important element to the maintenance of a website. Your site can start to feel like the same-old online space without home page updates year after year. More importantly, who you target with your business...

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Website Prep

Website Prep

​ You know that you need a website for your business. It needs to have some compelling content, including a quick overview of who you are, what you do, and your services offered.  In this post, I’ll share some of the questions I ask my clients as we start creating a...

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Landing Pages That Convert

Landing Pages That Convert

  A landing page needs to be simple to navigate, read, and understand. The best ones are light in design, direct in copy, and correctly configured to send your leads to your email marketing list.  Read on to learn what you must include in every landing page so it...

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The Case for Your Own Website

The Case for Your Own Website

  The last few months have thrown many of us for a loop, to say the least. Our businesses have also been thrown off by at least a bit if not by a lot. This often results in changes that we either choose to make or need to make in order to keep our businesses...

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