Seven Content Sourcing Secrets

Whether you write blog posts, film videos, host a podcast, or only create a newsletter, you’ll need to have a way to source new content.  In this post, I’ll share my top seven ways to source new content. I use them for my business and I share them with my clients when...

Marketing That’s True to You

Most of the time when I meet a new client they bring along many of the misguided messages that they’ve picked up from cookie-cutter marketing gurus. It’s often a mishmash of what’s worked for each “guru” along with some recent marketing trends. Few are a good fit for...

Home Updates

Updating your home page is an often missed but oh-so-important element to the maintenance of a website. Your site can start to feel like the same-old online space without home page updates year after year. More importantly, who you target with your business will...

Feel, Know, Do

Every website I design for a client has been centered around a simple few key points. They all look at how to inspire something specific in the site visitor (from this point on we’ll call them a prospect since anyone on your site is a prospective client).  Anytime...

Website Prep

You know that you need a website for your business. It needs to have some compelling content, including a quick overview of who you are, what you do, and your services offered.  In this post, I’ll share some of the questions I ask my clients as we start creating a new...

Landing Pages That Convert

A landing page needs to be simple to navigate, read, and understand. The best ones are light in design, direct in copy, and correctly configured to send your leads to your email marketing list.  Read on to learn what you must include in every landing page so it...